Data often is prefaced with the word 'Big'. Our job is to make it 'Easy'. How else can we all promote data-driven creativity if the 'data' part isn't 'easy'?
We are deliberately positioned to work with digital agencies and their clients. Not just media planning agencies.
While we optimise the media budget across all given channels, we can show marketing and creative teams which audiences are engaging with which creative messages... and which ones aren't.