We buy digital media space. Display (banners), video, social, mobile. And we do it in real time.
Our world is one of Three Letter Abbreviations (TLAs). We use a range of Demand Side Platforms (DSPs) to get creative messages to the right people and the right time at effective costs. That's Real-Time Bidding (RTB). And we use a Data Management Platform (DMP) to capture data. But that's where the jargon ends.
We run the machines, we optimise and learn. We make budgets go further. And we enable more engagement online. And our aim is always to minimise jargon and meet clear KPIs. Oops, there's another TLA.
If you want to know more about RTB in TRW (The Real World oh dear!), then please contact us.